legal industry research & business insights.

Our research shows that law firms rate referrals and relationships as the most effective form of generating new business - so the 2016 ALPMA/Julian Midwinter & Associates (JMA) Marketing & Business Development Benchmarking research takes a deeper dive into this critical subject for law firm success.

Over 160 law firms from across the region participated in this research, conducted in July 2016, and the results make fascinating reading. A key finding was a real disconnect between how innovative firms think they are and what they are actually doing in terms of investment in strategic initiatives

Sixty-Nine New Zealand law firms from across the country, employing 2,033 people, completed the survey.

In 2016, 252 Australian law firms from across Australia, employing 10,153 people completed the survey.

In 2015 more than 100 firms participated in the study. Participants will be provided with a log-in to Open Measures, Crowe Horwath's powerful benchmarking tool, to interrogate their results and visualise their performance to similar firms across eight key performance indicators on 23 February, 2016.

The 2015 law firm marketing and business development research focused on understanding how well law firms are responding to the challenge of winning work in a digital world. The research explored which marketing and BD techniques (old and new) help law firms attract new clients and win new work, with a particular focus on identifying the most successful marketing and BD activities for generating new business enquiries.

The inaugural ALPMA/Crowe Horwath New Zealand Legal Industry Financial Performance Benchmarking study was conducted in July - August, 2015. Thirty firms from across New Zealand participated in the study. New ALPMA/Crowe Horwath survey shows financially healthy NZ legal sector planning for growth.

The 2015 ALPMA/LexisNexis research investigated what changes (if any) Australasian law firms plan to make over the next three years to: the markets they serve; their resourcing mix; marketing and business development strategies; internal systems and processes; legal services delivery model and strategic relationships - in order to position themselves for a successful future.

The inaugural ALPMA/McLeod Duminy New Zealand Legal Industry Salary & HR Issues Survey Report provides reliable information on salary trends for a comprehensive range of positions and experience levels at law firms across the country and helps firms benchmark their compensation strategy to like firms.