2014 ALPMA/JMA Australasian Business Development & Marketing Benchmarking

The online research was conducted in September, 2014, and attracted more than 150 participants from law firms across Australasia.  The final report Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms is now available by completing the download form.

Downloading the report will help law firms understand:

• How do your marketing and business development investments and resources compare to similar firms
• How do your marketing and business development processes compare to similar firms
• What business development and marketing initiatives have been successful at Australasian law firms
• Where law firms are investing their marketing and business development improvement efforts
• What the key business development and marketing challenges are for Australasian firms

“Getting the lawyers to understand that business development is part of their role; not just a job one or two people do."

– 2014 ALPMA/JMA Australasian Business Development & Marketing Benchmarking