From Reluctance to Results: BD Essentials for Legal Professionals

As you gain seniority as a legal practitioner there is an expectation to begin bringing clients into the business.  However, for some, there is very little training or guidance provided around the art of winning work.  Often you have to figure it out on your own.  This can translate into a reluctance to practice business development (BD), limiting the potential growth of both the business and your career.

 Common issues include:

• Discomfort meeting new customers
• Don't know where or how to start
• “It’s not my job”
• Perception that you have to sell
• No clear framework to plan work winning activity

In an effort to counter these issues and make BD accessible and straightforward to implement the course will provide:

• An understanding of the benefits of purposeful BD
• Practical activities that enable you to make a meaningful start to your work winning journey
• Four easy to apply actions to encourage you to start building rapport with clients now
• Show the benefits of building long-term customer relationships right away

Who should complete the course:
* Mid-career to senior lawyers with BD accountability
* BD&M Managers and teams
* Practice Managers with responsibility for BD