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Expert Panel | Business Development in Times of a Global Pandemic: What will be the new normal for law firms?

Event Recording

13 August 2020

Topic	Business Development & Marketing
Type	Event Recording
CPD	1 - Practice Management and Business Skills
	1 - New Zealand CPD

Pricing	AUD $37
Full Member	Free
Online Member	Free
Affiliate Member	Free
Associate Member	AUD $18.50

As we become accustomed to the new normal that is life in a pandemic, this panel discusses how the world of business development and specifically bids and tendering might have changed and responded during these early days of COVID-19 and what the future might hold.

Are marketing and business development professionals seeing more tender and bid activity than this time last year?
Are firms pivoting to new service areas where there is an increase in work due to the crisis?
What might COVID 19 demand of suppliers in the tender and bid process that has not been asked of them before?

With more than 16,000,000 confirmed cases of the novel Coronavirus COVID-19 so far around the world, with major impacts on people's lives and supply chains, COVID-19 is by far the major health and economic challenge of 2020. As firms wrestle with its impact what should you be considering now in terms of business development? This lively discussion will cover key concerns which might help you set or re-set your marketing and business development priorities.

Watch now to hear a lively discussion chaired by Sally King, Client State Consultancy and featuring a panel of wonderfully experienced law firm advisors.

Provided by

Sally King

Head of Clients & Markets at Coleman Greig Lawyers

Sally King is the Director of Client State a strategic communication, marketing & leadership consultancy based in Sydney, Australia. She is a tertiary qualified and a highly experienced marketing communications professional with substantial senior level experience covering strategy and planning; leadership communications; branding and promotion; digital content; campaign development; market research; and event management.

Sally has worked closely with Partners and Practice Heads across all areas of legal practice to execute strategy and has extensive networks having worked in private, public and not-for profit sectors.

In 2019 Sally co-authored The Marketer’s Guide To Law Firms How To Build Bridges Between Fee Earners and Fee Burners In Your Firm and was a finalist, Marketing Communications Professional of the Year, Lawyers Weekly, Women in Law Awards.

Sally is a member of the Australasian Legal Practice Management Association (ALPMA) and has served on the NSW committee as Chair and as a Director on the National Board.

Katherine Gilbey

Director at KG Consulting Co.

Katherine is an experienced Marketing & Business Development Consultant who has worked exclusively in the legal industry for more than 20 years.

A former Head of Marketing & Business Development, Katherine created KG Consulting Co. in 2022 to help law firms and legal professionals identify their unique value proposition relevant to their desired target markets.

Working in and with more than 40 different law firms, Katherine has an intimate understanding of the legal industry and uses this – together with her marketing expertise – to create highly relevant and effective solutions for her clients.

A passionate, practical and optimistic speaker – Katherine regularly presents to law firms and legal associations (including the Queensland Law Society and ALPMA) on marketing and business development topics.

Adriana Giometti

Chief Marketing & Customer Officer at Holman Webb Lawyers

Adriana is a change agent with a unique and diverse background – having worked as a lawyer, publisher, executive coach and client strategist. Adriana is the founder and host of Holman Webb’s COVID-19 video series Legal Lockdown.

She was a finalist for CEO magazine’s Marketing Executive of the Year, and is a regular presenter both locally and across Asia Pacific, most recently at the CXO Leaders’ Summit. Adriana has assisted 2 law firms attain the No 1 ranking as the fastest growing law firm in Australia through brand transformation, and has been a featured columnist in the ‘The Age’.

Adriana executes strategic business initiatives to drive profitability while maintaining a collaborative culture. As a member of the Future CEO Circle she is a thought leader and agitator for change in her profession.

Debra Filippin

Head of Marketing & Business Development – APAC at HFW

Debra Filippin is a senior business development and marketing communications professional with extensive experience working in global law firms in both Australia and Japan. She is currently the Head of Marketing & Business Development Asia Pacific at global law firm HFW, and also runs her own consultancy practice, DIA Partners. Debra has been responsible for leading teams of business development and digital marketing professionals across the Asia Pacific region, as well as developing and advising on business development strategies targeting Asia Pacific. Debra has a passion for nurturing clients and ensuring that a firm responds to a client’s business needs by delivering collaborative solutions that extend beyond pure legal services.

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