Business Development & Marketing

All of a sudden the words “personal brand” are everywhere. In the legal profession, what does it all really mean?

Four distinct market trends have driven the need for strengthening relationships with current clients and expanding wallet share of their total spend.

In today’s business environment, social media should now be an integrated part of a law firm’s wider business development and marketing strategy.

What’s the secret to making sure your brand is the headline act in your industry? The short answer is, be different. Maybe your point of difference doesn’t yet exist and that’s fine. We have some key principles which are sure to get your mind ticking when it comes to producing new ideas for boosting your brand to market domination.