Business Development & Marketing

How often have you heard the phrase: “We need to create and keep that record for legal reasons”? It’s almost a mantra when dealing with records, yet it is at best ambiguous.

Law firms with a focus on corporate clients are increasingly looking to advanced techniques to leverage relationships for business growth, and to nurture key contacts to remain top of mind in client business decision making.

Law firms that are working to help consumers navigate their challenges exist in a competitive environment, where new clients have access to a variety of options at any time of day to get their dispute rolling.

One of the trickiest problems law firms face is how to grow their firm in a crowded market. This post (and the resources within) gives an evidence-based framework to build up a steady flow of clients online. It will also share easy and sustainable alternatives to spending big on Google Ads.  

Fee-related questions are amongst the trickiest a solicitor needs to answer confidently. This is true whether you view these questions from the clients’ perspective of value-for-money. Or for your firm’s profitability. Before you quote a price to clients you need to answer some really important questions.