2014 ALPMA/JMA Australasian Business Development & Marketing Benchmarking

Location

Australia

Report released on

31 October 2014

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Status

Report Available

Proudly Supported By

Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms

The online research was conducted in September, 2014, and attracted more than 150 participants from law firms across Australasia. The final report Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms is now available by completing the download form.

Downloading the report will help law firms understand:

How do your marketing and business development investments and resources compare to similar firms
How do your marketing and business development processes compare to similar firms
What business development and marketing initiatives have been successful at Australasian law firms
Where law firms are investing their marketing and business development improvement efforts
What the key business development and marketing challenges are for Australasian firms

“Getting the lawyers to understand that business development is part of their role; not just a job one or two people do."

– 2014 ALPMA/JMA Australasian Business Development & Marketing Benchmarking

Need more information?

If you have any questions about the research or need assistance, please contact our research team.

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