Rebecca Sullivan
Co-Founder & Research Director at Survey Matters
Bec Sullivan is a Co-founder and Research Director at Survey Matters, the leading research agency for the Australian association sector.
Survey Matters provides industry research and strategy services to associations, producing data that keeps members informed and provides reliable evidence to support strategic planning, industry advocacy and promotional activities. Over the last twelve years, Survey Matters has worked with a large number of associations to across industries including professional services, health, internet and technology, manufacturing, retail, transport and mining.
An experienced market researcher, Bec helps organisations identify their value proposition, build stakeholder engagement and track industry trends, using research to deliver insights to inform decisions. Her education and experience combines strategic business analysis and research skills with an understanding of the information necessary to drive business improvement. Her awareness of current trends in research techniques and technologies, and in-depth knowledge of membership, employee and customer engagement strategy provides the ideal combination of skills and experience.
